A host of retailers including Topshop, Selfridges and John Lewis are set to host a series
of in-store fashion events during next month’s London Fashion Week as part of a three-year campaign to bring LFW to consumers.
The Oxford Street Fashion Showcase will take place from September 12-19 and will run in conjunction with the British Fashion Council and the New West End Company. Retailers including Mango, Oasis, House of Fraser, River Island, Primark, Pandora, Gap and French Connection are also taking part and all retailers will be offering industry-style seminars.
The ‘style seminars’ will cover topics such as buying and merchandising, education and digital innovation, as well as social media and will be presented in an interactive way with a leading editor or in a QA style. Speakers among the line-up include designer Jasmine Guinness and TV personalities Laura Jackson and Becca Dudley.
Caroline Rush, CEO British Fashion Council, said: “Over this September’s London Fashion Week we aim to celebrate our thriving fashion industry city-wide by partnering with the New West End Company on the Oxford Street Fashion Showcase for the second year running.
“The campaign will offer shoppers the chance to experience unique in-store events and offers that will emphasise London’s reputation as the global fashion capital.”
To mark the second year of the partnership, Oxford Street will be decorated with 75 giant fashion flags, depicting the best of British design, and retailers will be presenting capsule collections of their new season styles.
The fashion showcase will take place for a third and final time in September 2015.