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10 festival fashion rules you need to follow this summer (according to …

Festival fashion rules to follow in 2014
Sisters Cara and Poppy Delevingne partied with actress Sienna Miller at the Superdry Coachella brunch last weekend (Picture: Chelsea Lauren/Getty Images for Superdry)

Did your Coachella ticket get lost in the post again? Mine too.

It’s like being left out of the most exciting party that all of your friends keep instagram-ing and tweeting about (there’s even a dedicated selfie zone).

It’s hard to believe there’s time for any music at all what with all the street-style images popping up and celebs from Beyonce and Kendall Jenner to Cara Delevingine pictured having a good time at parties.

If your weekend was more Couch-ella than anything else, then don’t worry.The festival season is still in its infancy and there’s the likes of Field Day, Lovebox, Reading and Glastonbury to come on our shores. So, use our top fashion tips from Coachella to create the perfect festival wardrobe this summer.

If you don’t have anything planned, then, with a bit of tinkering, these looks could also be suitable for casual Fridays or, failing that, lounging in the park.

Meanwhile, if you’re still experiencing a bit of Coachella FOMO, there’s always the second weekend of the festival, which starts this Friday.

1. Crop top + skater skirt

Crop tops are the trend that just won’t go away. If you’re afraid, then team with a high-waisted skirt to minimise the amount of tummy on show.

Crop top, flirty skater skirt and shades - perfect festival gear (Picture: Frazer Harrison/Getty Images for Coachella)
Crop top, flirty skater skirt and shades – perfect festival gear (Picture: Frazer Harrison/Getty Images for Coachella)

2. The vintage kimono

So you’ve exhausted your spring coat and it’s not quite wet enough for a Pac-a-Mac. Step forward the kimono, the perfect cover up when your DIY cut-off shorts are a little more Miley Cyrus than you expected.

A kimono is the perfect cover up (Picture: Matt Cowan/Getty Images for Coachella)
A kimono is the perfect cover up (Picture: Matt Cowan/Getty Images for Coachella)

 3. Novelty prints

It’s now acceptable to wear your favourite fruits, characters, even body parts on clothing. I’ve even spotted a pineapple bag.

The fun prints at Coachella (Picture: Getty)
The fun prints at Coachella (Picture: Getty)

4. Hi tops

Festivals really are the place for all of those bright, retro trainers that are around at the moment. You never know what you’ll be stepping in and flip flops just won’t cut it.

As long as it's not too muddy, these are the perfect footwear (Picture: Christopher Polk/Getty Images for Coachella)
As long as it’s not too muddy, these are the perfect footwear (Picture: Christopher Polk/Getty Images for Coachella)

5. The midi dress

Who says that you have to wear a floral crown and fringed waistcoat just because you’re at a festival? Stick to a floral midi if you want a simple outfit solution that allows more time for dancing and less for outfit-planning.

Simple yet effective (Picture: Christopher Polk/Getty Images for Coachella)
Simple yet effective (Picture: Christopher Polk/Getty Images for Coachella)

6. Quirky sunglasses

Wear your heart on your sleeve or at least across your eyes with all manner of unusual frames.

Some statement sunnies are key (Picture: Getty Images for Coachella)
Some statement sunnies are key (Picture: Getty Images for Coachella)

7. Slogan tees

Hunt for a vintage style in a charity shop or a replica from Urban Outfitters, if you’re pressed for time.

This festival-goer has found the perfect vintage-looking tee (Picture: Gaelle Beri/Getty Images)
This festival-goer has found the perfect vintage-looking tee (Picture: Gaelle Beri/Getty Images)

8. Tropical prints

What’s not to love about model and DJ, Harley Viera-Newton’s, outfit? Tropical two-piece, candy-coloured shades and minuscule bag.

American model and DJ, Harley Viera-Newton, works her Topshop prints at the weekend (Picture: www.stylebop.com)
American model and DJ, Harley Viera-Newton, works her Topshop prints at the weekend (Picture: http://www.stylebop.com)

9. Cut-out dresses

A strategically placed cut-out doesn’t have to be scary. This paisley dress would be the perfect addition for any summer wardrobe.

Don't be afraid of the cut-out (Picture: Frazer Harrison/Getty Images for Coachella)
Don’t be afraid of the cut-out (Picture: Frazer Harrison/Getty Images for Coachella)

10. Crochet lace

You can’t beat a bit of handicraft on the festival circuit – these two revellers look perfectly coordinated while taking their selfies.

Crochet and lace go together like festivals and sunshine (Picture: Matt Cowan/Getty Images for Coachella)
Crochet and lace go together like festivals and sunshine (Picture: Matt Cowan/Getty Images for Coachella)

Article source: http://metro.co.uk/2014/04/18/10-festival-fashion-rules-you-need-to-follow-this-summer-according-to-coachella-2014-4699740/

ROMWE Creates Street Fashion Miracle Via Facebook





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NANJING, China, April 16, 2014 /PRNewswire/ — It is a miraculous story that took place on Facebook.

Try searching “Romwe” on Google and you will find 6,500,000 webpage results. You will also find 7,500,000 results on Google Images and 825,000 results on Google Videos. ROMWE currently has 369,958 likes on its official account on Facebook. The Alexa rank of ROMWE.COM reaches 5600.

Photo – http://photos.prnewswire.com/prnh/20140415/73683

Now, ROMWE is known as a popular women’s clothing brand that focuses on street fashion and is loved by college girls in Europe and U.S.

The company was launched on Christmas in 2009. Only in 3 years, how could it create such a miracle in the way that most people don’t support?

We studied ROMWE’s marketing, and learned that ROMWE’s success meets marketing master Seth Godin’s latest marketing theory perfectly. 

Seth Godin said: “Among all the new media in the past 100 years, Internet is the first invention that makes advertisers unhappy. The connection between advertising and earning big money is broken. The connection may not happen any more in the future. Once the equation does not hold, the previous concept about marketing, production and channel won’t exist any more. The marketing in new era is based on connections, trust and awareness. Attention is more important than we imaged before.”

90% of ROMWE’s revenue comes from Facebook. ROMWE publishes new designs on Facebook and modifies according to their fans’ opinions. ROMWE then publishes the modified designs again for another round of feedbacks from their fans until they get the desired results.

ROMWE’s design is very special. They gathered many amateur designers interested in fashion women clothing via SNS and finish the designs in the following way:

(1) The amateur designers, which are fashion bloggers and ROMWE’s fans, draw sketches and send to ROMWE; 
(2) ROMWE publishes the sketches and its designer’s introduction at Facebook; 
(3) ROMWE holds a competition to ask their fans to vote for the sketches. The top 3 designs will be produced; 
(4) 1000 pieces of each design are produced at first, then ROMWE launches a flash sale of the design at very affordable price. Most designs are availed quickly by their fans.

Now, the company gathers more than 1,980,000 fans on SNS like Facebook, Pinterest, Instagram,VK, etc. More than 60,000 pieces of fashion women’s clothing are sold at ROMWE.COM every month. In 2014, ROMWE expects to reach $10 million profit.

Contact:

Crystal Ma 
+86 15850602042

http://www.romwe.com

Read more news from ROMWE.

 

SOURCE ROMWE

RELATED LINKS
http://www.romwe.com

Article source: http://www.prnewswire.com/news-releases/romwe-creates-street-fashion-miracle-via-facebook-255469791.html

Pippa Middleton Outshines Kate Middleton (For One Day) With Perfect Street Style

Pippa MiddletonAKM-GSI

It’s not easy being Pippa Middleton. Your big sister is an international style icon written about in every publication, almost every day, and she’s married to the future King of England.

But we’re pleased to give the professional second fiddle an honest fashion win. She is officially better dressed than her royal sis today in a pitch perfect street style look! The operative word there is obviously today, but a win is still a win.

VIDEO: Watch our recap of Kate and Baby George dazzling down under!

Prince William, Kate MiddletonChris Jackson/Getty Images

For some perspective, here’s Prince George‘s mum in the Diane von Furstenberg wrap that loses out to Pippa’s hip combo. Sure the dress sold out hours after the Duchess wore it, but that’s not the point! The middle Middleton looks fierce in her tux-inspired overcoat and tight, ripped denim. And don’t think we don’t notice that she’s rocking Kate’s signature navy blue. Hot leather ankle booties and a slouchy, matching sack finishes it off just right.

Poor Pippa may not make national news for the afternoon shopping style, but here at Fashion Police, we fight for the celebrity underdogs whenever possible. If you can call the second most famous girl in all of England an underdog…

PHOTOS: Support #TeamPippa by checking out her long list of best looks!

RELATED VIDEOS:

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Play Video - Fashion Police Take On Snooki Couture

http://www.eonline.com/shows/fashion_police/news/533050/pippa-middleton-outshines-kate-middleton-for-one-day-with-perfect-street-style

DKNY Backs Awear, the Shazam of Fashion for Street Style FOMO

Bitches can’t keep you from biting their style now. DKNY introduced an app that is fashion social media for the anti-social.

Lusting after someone’s purse on the street? Awear Solutions promises that a digital chip tucked into your clothes can scan an object and search where it was purchased, the New York Observer reports.

Screenwriter Liron Slonimsky came up with the idea when a stranger told her that she had “no idea” where she got her bag. “Fine. Be that way,” Slonimsky said to that, and plotted to ban purse FOMO forever with an app that could suppress all unnecessary awkward conversations with greedy style hoarders. You have to be within thirty feet away of the item, but that won’t keep you from being a spy and knowing their shopping habits. If it actually works, the world will be your virtual street style blog.

“She was a bitch,” Slonimsky told the Observer, “but thanks to her, I have my startup.”

DKNY shared Awear at the Easter Fashion Hunt on Monday.

“We love the idea,” DKNY spokesperson Aliza Licht told the Observer. “I wanted to do it because I thought it would be a fun scavenger hunt, but also to introduce the technology to the industry. The applications are vast.”

The app will also allow retailers to see how many people are interested in their products and where the items are popular (skull cashmere sweaters are crushing it on the Upper East Side,) and they’ll be able to send you deals. Watch the teaser for the app below — we like the cartoon purse in the green version.

[New York Observer]

NYFW: Donna Karan Sent Civilians down the DKNY Runway
Google Glass’ New Frames Are More Fashionable Than Futuristic

Good Luck Trying To Get A Room At Donna Karan’s First-Ever Hotel

Article source: http://www.styleite.com/news/dkny-backs-awear-the-shazam-of-fashion-for-street-style-fomo/

Photos: Hip street style at Coachella fest


Hundreds missing as ferry sinks…

A multi-story ferry carrying 459 people, mostly high school students on an overnight trip to a tourist island, sank off South Korea’s southern coast Wednesday, leaving nearly 300 people missing despite a frantic, hours-long rescue by ships and helicopters. At least three people were confirmed dead and 55 injured.

Article source: http://www.vancouversun.com/entertainment/Photos+street+style+Coachella+fest/9737704/story.html

Tall to petite: Why does the British high street do ‘niche’ fashion sizes so well?

According to the UK’s last National Sizing Survey, the average British female is 5ft 3.75in tall and weighs 10.25st. She has size six feet, a 34in waist and 40in hips. As a woman who stands at well over 6ft and has boats for feet, I’ve spent a lot of my life longing for those measurements. Imagine seeing that perfect pair of boots and actually knowing you’ll be able to get them in your size. It’s the stuff of dreams.

But gradually, over the past decade, things have improved. Where once I had Topshop’s tall range and the middle-aged selection at Long Tall Sally, I now have what feels like a whole high street to choose from. New Look, Dorothy Perkins, Next, Very, Marks and Spencer and many more now cater for taller figures and there are even more stores with petite and plus-size ranges too.

And, to add to the list, the online clothing store Asos is about to launch its very own tall range. When this news was announced on the Facebook page for All the tall things – a blog about fashion for tall women – the readers were giddy with excitement. “This is the best news ever, although I’m sure my bank manager is already crying,” said one commenter. What’s interesting is that I so rarely see women on my eye level walking the streets of the UK, yet I find it fairly easy to find clothes that fit.

The plus-sized market is a well documented phenomenon, but the other categories that count as niche sizes – petite, maternity, plus-sized jewellery, wide-fit shoes, tall – aren’t discussed as much. Yet for some reason British high-street stores are catering for them all more than ever. Why does it make good business sense? Jacqui Markham, design director at Asos, says that part of the decision to introduce niche size ranges is the international nature of its customer base. Asos has nine local language websites, from German to Italian. If they’re going to attract 6ft-tall Petra and 5ft-tall Isabella alike, a larger range of sizes is required.

Jessica Fioriti, retail analyst at Verdict Research, says the decision by retailers such as Asos to focus on niche sizes is partly an attempt to find new ways to compete. “Womenswear is a very mature market in the UK, so it is difficult to achieve sales growth organically through fashion-led ranges or by lowering your price points alone.”

Though niche size ranges may not contribute to a large number of sales, they are useful for customer loyalty. Fioriti says that part of the calculation is that if a customer chooses a retailer because they sell jeans in the unusual size they need, they may also buy bags, shoes, and other categories of goods. And the ecstatic reaction on tall fashion blogs to the news that Asos would launch a tall range demonstrates the depth of gratitude you can feel towards a brand that sells trousers that are actually long enough.

Fioriti is clear that niche sizing is something that other countries aren’t embracing to the same extent. The general importance of sizing to mainstream retailers seems to have increased with the rise of internet shopping, something the British have embraced more than most. A 2013 survey from Ofcom found that UK shoppers spend more online per person than any of the other major countries surveyed – £307 per head more than Australia, which was the second highest for online spend, and £615 more than the overall average spend.

“Fit has become a lot more important [in British retail] over the past 12 months,” says Fioriti, a trend she thinks will continue. “Consumers can justify a purchase online if they know a product will fit well.”

Whatever the reasons, the trend among British womenswear retailers to cater for niche sizes is making various small groups of people very happy. And everybody knows that happy customers are good for business.

Article source: http://www.theguardian.com/fashion/fashion-blog/2014/apr/16/tall-petite-british-high-street-niche-fashion-sizes

A Cultural Bazaar in Doha, Qatar

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Article source: http://www.nytimes.com/2014/04/17/fashion/street-style-at-the-souk-waqif-in-doha-qatar.html

Street Style Spotlight: Preetma Singh

One day, Singh could be headed to a fashion show wearing a Rodarte tie-dye T-shirt, bootcut jeans, sneakers, and a vintage fur coat. The next, she’s gone monochrome-chic, sporting a Celine turtleneck sweater, pants, and Roger Vivier heels, while draped in a Pendleton shawl.

The former lawyer had an unorthodox path to fashion, and her career has included stints at Refinery29, Vogue, and Marie Claire. Today, she runs the fashion department as market editor at WSJ. Magazine, which means more eyes on her than ever before.

Here, Singh shows off her green-hued tresses, a signature ‘do that catches the attention of every street-style and front-row photographer during Fashion Week.

(Source: Mireya Acierto/Getty Images North America)(Source: Mireya Acierto/Getty Images North America)

(Source: Joe Kohen/Getty Images North America)
Singh goes for a mod-meets-menswear look as she piles on houndstooth and gingham prints, and utilitarian accessories, such as a baby blue duffel by Saint Laurent and sturdy patent-leather work boots by Marni.

(Source: ImaxTree)(Source: ImaxTree)During her two years as a lawyer, Singh was never afraid to push the boundaries of a corporate dress code, which she documented on her fashion blog The Working Girl, Esq. And she still stays true to her style mantra today, mixing and matching colors and textures, then topping it off with a Meadham Kirchhoff x Topshop scarf and glittery green platform boots fit for a rock star.

(Source: ImaxTree)

Article source: http://www.stylebistro.com/Best+of+Street+Style/articles/YmhSjI_xbxL/Street+Style+Spotlight+Preetma+Singh

Oh, so this is what Michelle Keegan will be doing after Coronation Street!

Oh, so this is what Michelle Keegan's going to be doing after Corrie...
Michelle Keegan is possibly the hottest superstar ever, fact (Picture: David M. Benett/Getty Images)

Michelle Keegan leaving Coronation Street probably will make us cry. After all, there’s no-one that works hoop earrings and puffa jackets as well as our Tina (soz, Bianca).

Lucky for us, Michelle’s just signed up to be one of the new judges on ITV Lorraine’s High Street Fashion Awards, alongside stylist Mark Heyes and Closer magazine’s Kat Byrne. Oo-er.

Which means we’re about to see a whole lot more of her on our screens from 6th May (err anyone else mega-excited to see what she wears?).

Michelle said: “I look forward to the Lorraine High Street Fashion Awards every year as I just love the British High Street and all the amazing shops we have. It’s great that we can honour so many of them at the awards and salute their services to style and fashion.”

N’awww, we bet Mark Wright is one proud hubby-to-be.

Oh, so this is what Michelle Keegan's going to be doing after Corrie...
Michelle is about to set up home in Essex with Mark Wright (Picture: Ian West/PA Wire/Press Association Images)

Michelle recently revealed that she had nothing lined up after her soap exit at the end of May, following six years as Tina Mcintyre on Coronation Street.

Judging by this latest role, all of that’s changed and we can’t wait to see what she gets up to next…

Article source: http://metro.co.uk/2014/04/16/oh-so-this-is-what-michelle-keegan-will-be-doing-after-coronation-street-4701277/

ROMWE Creates Street Fashion Miracle Via Facebook

NANJING, China, April 16, 2014 /PRNewswire/ — It is a miraculous story that took place on Facebook.

Try searching “Romwe” on Google and you will find 6,500,000 webpage results. You will also find 7,500,000 results on Google Images and 825,000 results on Google Videos. ROMWE currently has 369,958 likes on its official account on Facebook. The Alexa rank of ROMWE.COM reaches 5600.

Photo – http://photos.prnewswire.com/prnh/20140415/73683

Now, ROMWE is known as a popular women’s clothing brand that focuses on street fashion and is loved by college girls in Europe and U.S.

The company was launched on Christmas in 2009. Only in 3 years, how could it create such a miracle in the way that most people don’t support?

We studied ROMWE’s marketing, and learned that ROMWE’s success meets marketing master Seth Godin’s latest marketing theory perfectly.

Seth Godin said: “Among all the new media in the past 100 years, Internet is the first invention that makes advertisers unhappy. The connection between advertising and earning big money is broken. The connection may not happen any more in the future. Once the equation does not hold, the previous concept about marketing, production and channel won’t exist any more. The marketing in new era is based on connections, trust and awareness. Attention is more important than we imaged before.”

90% of ROMWE’s revenue comes from Facebook. ROMWE publishes new designs on Facebook and modifies according to their fans’ opinions. ROMWE then publishes the modified designs again for another round of feedbacks from their fans until they get the desired results.

ROMWE’s design is very special. They gathered many amateur designers interested in fashion women clothing via SNS and finish the designs in the following way:

(1) The amateur designers, which are fashion bloggers and ROMWE’s fans, draw sketches and send to ROMWE;
(2) ROMWE publishes the sketches and its designer’s introduction at Facebook;
(3) ROMWE holds a competition to ask their fans to vote for the sketches. The top 3 designs will be produced;
(4) 1000 pieces of each design are produced at first, then ROMWE launches a flash sale of the design at very affordable price. Most designs are availed quickly by their fans.

Now, the company gathers more than 1,980,000 fans on SNS like Facebook, Pinterest, Instagram,VK, etc. More than 60,000 pieces of fashion women’s clothing are sold at ROMWE.COM every month. In 2014, ROMWE expects to reach $10 million profit.

Contact:

Crystal Ma
+86 15850602042

http://www.romwe.com

Read more news from ROMWE.

SOURCE ROMWE

Article source: http://www.cnbc.com/id/101588150