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Summer Livin’ showcases fashion from Bracknell’s high street

Shoppers were given the chance to strut the catwalk when they modelled the best of summer fashion in the town centre.

Model neighbours took part in Bracknell Regeneration Partnership’s (BRP) stylish Summer Livin’ event in Princess Square on Saturday.

The fashion show, originally scheduled to take place in Charles Square, was moved inside after weather forecasts predicted heavy rain and thunderstorms throughout the day.

All models were dressed head to toe in clothes available in town centre shops and the shows were presented by stylist Lola Royle.

Rob Morris, BRP general manager, said: “The Summer Livin’ event was a great way to help promote retailers based in Bracknell, where there are many leading fashion brands.

“It was fantastic to see the catwalk full of outfits and ideas for what to wear this summer.

“We were delighted with the number of retailers who got behind the event, and of course the models, many of whom were local volunteers and were absolutely fabulous.”


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Children also joined the fun, decorating bat and ball sets in free craft workshops, and people looking for a summer outfit were given the chance to virtually try on styles from Bentalls with a ‘magic mirror’.

Article source: http://www.getreading.co.uk/news/local-news/summer-livin-showcases-fashion-bracknells-7506706

On the high fashion street

Entering the competitive and unpredictable world of fashion was a natural corollary for Mumbai-based designer Shehla Khan. Instead of using her father Sajjid Khan — a sought after name in the fashion firmament whose client list includes Armani and Valentino — to gain instant success, she carved her niche in the world of couture with passion and persistence after gaining practical experience through apprenticeship under ace designer Manish Malhotra.

Launched in 2012, her label goes by the name of Shehlaa Khan. Yes, an extra ‘a’ was added to the label. It gained prominence within a span of two years. Today, the label stands for beautifully cut garments, soft supple fabrics, delicate embroidery and feminine aesthetics. She specialises in beige and green embroidered lehengas, orange sequin and gota lehengas, sea green sequin and embroidered anarkalis, peach gota appliqué kurtas and pink and peach shararas.

The couturier aspires to have a foothold in Mumbai, where actors from the dream factories of Bollywood are her regular clients, as well as in Delhi, where fashion-conscious youngsters don’t mind splurging on a good looking outfit.

On the 20th floor of the city’s Le Meridien, Shehla had a two-day exhibition recently. For prêt, the price ranged from Rs.5,000 to 50,000, while for couture it was Rs.50,000 and above.

However, the pride of place in the exhibition belonged to a meticulously crafted outfit worn by actor Jacqueline Fernandez during the music launch of the Salman Khan-starrer Kick in Mumbai recently.

“I produced an Indo-Western lehenga for Jacqueline. The dress was created keeping in mind that Jacqueline is not an Indian but has a strong sense of style. So I ensured that the dress had a little bit of fun element to it. It was casual, feminine, and flattering colours were used,” said Shehla. She concurs that once a known Bollywood personality endorses one of her designs then it does good business. Already “a number of people have bought the dress endorsed by Jacqueline,” said Shehla excitedly, adding that her clients from tinsel town include top actors like Priyanka Chopra, Sonam Kapoor, Kareena Kapoor Khan and her elder sibling Karishma are her clients from tinsel town.

Apart from the star-endorsed lehenga, other shimmering outfits also vied for attention at the exhibition.

Speaking about her father, she said, “He is in the embroidery business and does work for Armani and Valentino.”

Article source: http://www.thehindu.com/features/metroplus/shehla-khan-exhibits-her-creations-in-delhi/article6249514.ece

Italian street food coming to Fashion Mall area

Upscale Italian fast food is coming to Keystone at the Crossing.

Piada Italian Street Food serves salads, pastas and thin-crust pizzas made-to-order in a bright, contemporary European-style setting. The new location opens Aug. 22 at 8601 River Crossing Blvd., at River Road, the company reported.

Guests order at the counter, where they have three choices: a pasta bowl, a chopped salad or the “Piada,” a stone-grilled, thin-crusted dough made from organic flour and extra virgin olive oil.

Diners next customize selections with assorted grilled items such as steak, salmon and Italian sausage; sauces including tomato, pesto and alfredo; sautéed and fresh vegetables; and garnishes like Italian bacon and parmesan cheese.

Pepperoni bread sticks, fried calamari and lobster bisque are among snacks and side dishes.

The Farmer’s Market Salad will be offered for a limited time after the opening, featuring mixed greens, roasted chicken, grilled corn, avocado, strawberries, feta, and spiced pecans in a lemon basil dressing.

As a grand opening promotion the first 100 guests will receive 52 vouchers for a Piada entrée, a prize billed as Free Piada for a Year. Customers will be allowed to wait overnight, Chick-Fil-A-style, starting on Aug. 21. Find details at mypiada.com/keystone.

The 3,000 square-foot Keystone spot seats 73 inside and 24 on the patio. Décor blends white subway tiles, Carrara marble, brushed aluminum, and painted brick with dark wood furniture and stained concrete floors.

The restaurant’s hours are 10:45 a.m. to 10 p.m. daily.

Piada Keystone will employ 40 workers and is the second Indianapolis location. The first is on South Rangeline Road in Carmel.

Piada has eight locations in Columbus, Ohio, as well as other locations throughout that state and in Michigan.

Call Liz Biro at (317) 444-6264. Follow her on Twitter: @lizbiro.

Article source: http://www.indystar.com/story/entertainment/dining/2014/07/24/piada-italian-street-food-fashion-mall/13056611/

British Fashion Council to help young designers on to high street

The British Fashion Council is to encourage burgeoning fashion designers to consider the opportunities presented by the high street, rather than solely focusing on the rarefied world of the catwalk, with the launch of a new initiative on Wednesday.

Titled BFC Contemporary, the eBay-sponsored scheme will offer a handful of designers tailored programmes of advice and mentoring with a view to high-street success. Women’s ready-to-wear designers Alexis Barrell, Georgia Harding, Paper London, Zoë Jordan and sunglasses and swimwear brand Prism, have been selected for the inaugural season.

As part of the scheme, the designers will create limited edition pieces to be sold within a specialist BFC Contemporary Shop on eBay, at Somerset House at the BFC’s London Fashion Week pop-up shop in September.

The initiative was launched in response to increasing global demand for “contemporary” fashion – labels such as Acne, The Kooples, Maje and Sandro which sit at the high end of the high street but do not usually show during fashion weeks. In the UK, the market is relatively small, and contemporary designers tends not to enjoy the profile of their catwalk counterparts. Here, says the BFC’s Sophie McElligott, “we pride ourselves on young creatives showing extravagant catwalk collections, and they are brilliant, but some designers want to dress more people and to do it more quickly. This is about seeing those designers not as a niche presence but as a part of London fashion week and the British Fashion Council.”

“Often, when fashion students graduate, they are encouraged to become catwalk designers and to focus on showing at London fashion week” she continues. “We recognised that a lot of designers can’t afford to start their business by creating high-end artisinal pieces, or by putting on fashion shows, which are very expensive. There is nothing wrong with that system, but it’s not for everyone.”

Article source: http://www.theguardian.com/fashion/2014/jul/23/british-fashion-council-to-help-young-designers-on-to-high-street

Street fashion: Summertime looks in North Loop

 

 

Aubrey Todd
20, student 

What are you wearing? HM pants, shirt from Buffalo Exchange, Chinese Laundry shoes.

Describe your style: During the summer my style is more bohemian, but the winter I dress more minimal and classic in usually all black. 

Favorite North Loop spot?  I love the Bachelor Farmer.

A piece of fashion advice that you don’t follow? The rule about never mixing brown and black — they look good together. 

 

 

Chiara Rosenbaum
21, student

What are you wearing? Brandy and Melville floral dress, belt from Gap, high-top Converse, Persol sunglasses, purse from Madewell.

Describe your style: An eclectic mix of basic and unexpected.

Favorite North Loop spot? The Freehouse. Delicious food, relaxed and friendly atmosphere, and the best Bloody Mary’s I’ve ever had. 

A piece of fashion advice that you don’t follow? The stigma that horizontal stripes are unflattering. I love them!

 

 

Sanibel Chai
21, co-founder of WICK clothing, student

What are you wearing? MOTHER jeans, ALC blouse, Chanel shoes, Givenchy bag, Balenciaga bracelet.

Describe your style: Comfortable and low-key.

Favorite North Loop spot? Borough.

How has your style changed in the past couple years? Focused more on fit and tailoring than trend.

A piece of fashion advice that you don’t follow? White after Labor Day.

 

 

Raquel Malin
37, stay at home mom

What are you wearing? Coach aviator sunglasses, black shirt from Target, chambray button-down shirt from Vietnam, Zara jeans, sandals from Myer (a department store in Australia), cross-body purse from Colette.

Describe your style: I like to mix classics and sophistication with a little edge.

Favorite North Loop spot? We just moved to Minneapolis from Australia, so this is my first time in the North Loop. We enjoyed Moose and Sadie’s for a coffee!

How has your style changed in the past couple years? We lived in Sydney, Australia for three years, so my style definitely changed a little by living there and traveling.

Article source: http://www.vita.mn/crawl/268330022.html

MANGO’s High Street Fashion Now on Myntra.com

One of the world’s leading international fashion retailers MANGO, will extend its online presence on Myntra.com from August 2014. Through this association, Myntra.com has taken one step further in making international fashion accessible to shoppers in the country with the widest assortment of style from MANGO’s international collection.
 
Starting August 2014, Myntra.com will offer over 800 styles for women starting from as low as INR 700 for basics going up to INR 16,000 for limited edition collections. The women’s range would include everyday wear as well as office staples such as shirts, suits and tops along with a huge variety of dresses as part of their evening wear collection. Additionally, ‘H.E. by MANGO’, the range for men and MANGO Kids, will be available on the portal later this year. With this alliance, MANGO will leverage Myntra.com’s vast shopper base and reach across India to strengthen its presence in one of the fastest growing retail markets in the world.
 
Mango has been at the forefront of the fashion retail revolution and the brand has almost become synonymous with the term, ‘fast fashion’. Dressing up the modern, urban women for her daily needs has been MANGO’s winning formula.
 
Jaime Mur, MANGO Country Manager for India, South Korea, Japan and Sri Lanka: “It is a pleasure for MANGO to extend its footprint in India through MYNTRA.COM. We believe this long term partnership will bring both MANGO and MYNTRA to a new level in the always exciting India fashion market. Our strong ties will be beneficial not only for fashion conscious woman in India but also for men and kids soon since we are planning to bring our other lines H.E. by Mango and MANGO KIDS during 2014.”
 
Commenting on this partnership, Ashutosh Lawania, co-founder, Myntra said, “As India’s leading e-commerce platform, it made perfect sense to add MANGO to our existing international brand portfolio which represents style, quality and high fashion. We are thrilled to partner with this global high street fashion brand which already has a loyal fan following in India.”

He further added, “With this association, fashion conscious consumers will soon be able to access the widest collection of the latest Autumn/Winter’14 styles from MANGO right at their doorstep.”
 
Earlier this year, Myntra.com partnered with famous international brands like Desigual, 883 Police, Scotch Soda, Supra, Jansport etc to offer exclusive collections to Myntra shoppers across the country. Today, Myntra also offers collections from world renowned designers like Anita Dongre, Rakesh Pratap Singh, Manish Arora and exclusive designer wear from Stylista.
 
MANGO is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent a calling card for the brand and create a dynamic image in accordance with the personality of its customers.
 
MANGO currently has a total of 2,700 stores in 107 countries worldwide.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 650 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash On Delivery and 30-day Exchange/Return policy, Myntra.com is today the preferred shopping destination in India.

Article source: http://businesswireindia.com/news/news-details/mangos-high-street-fashion-now-myntracom/40060

High street giant Zara launches new tagging technology to make fashion even …

Spanish high street store Zara has made the first step to resolving this with a new technology that allows it to restock sizes and styles faster.

Unveiled at the Annual General Meeting of Inditex (Zara’s parent company) earlier this week, the Radio Frequency Identification Technology allows the brand to track every garment, from factory to final sale.

What this means for the store is a much more reactive logistical process whereby sold out styles or popular sizes will be replenished with speed.

So if you find yourself hankering after Zara’s sleeveless tailored white waistcoat but can’t seem to get your hands on it, the new RFID technology will make sure it soon reappears.

Likewise if the Duchess of Cambridge sports another Zara number prompting instant sell out, it will become far easier for Kate Middleton fans wanting to emulate her style when the item soon restocks.

It’s also good news if you’re trying to track down a size because the new technology means it’s easy to locate the whereabouts of other items.

The RFID technology is already in widespread use across other industries from animal identification tags to passports and transport.

If all that has you feeling the urge to take a trip to your nearest Zara, here is our pick of the best new season styles available in store now.

Article source: http://www.independent.co.uk/life-style/fashion/news/high-street-giant-zara-launches-new-tagging-technology-to-make-fashion-even-faster-9614955.html

The biggest high street fashion brand fails

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Article source: http://www.handbag.com/shopping-bag/feature/a581901/the-biggest-high-street-fashion-brand-fails.html

Upcoming St. Louis Fashion Events

What Is Your Wonderland? • Fashion and live art show will feature original designs and reconstructed vintage looks, jewelry, accessories, and artwork inspired by the 2010 film “Alice in Wonderland” from 6:30 to 9 p.m., Friday (July 18) at The Art Institute of St. Louis, 1520 South 5th Street, St. Charles. $10-$20, whatisyourwonderland.eventbrite.com

Garbage Bag Gala 2014 • The Salvation Army’s third annual Garbage Bag Gala and Fashion Show injects a novel twist on haute couture as prominent and emerging designers make the unimaginable fashionable. This fashion-packed competition raises valuable dollars for The Salvation Army. 7 p.m., July 25 at Moulin, 2017 Chouteau Avenue. $25. stlsalvationarmy.org/garbagebaggala

“Thrive” Fashion Production • Eight fashion designers and two visual artists hailing from places near as Chicago and far as LA will present creations centered on the concept of Thrive. 7 p.m., July 27 at Moulin, 2017 Chouteau Avenue. $25-$35. 314-241-4949

Pins and Needles STL • At Pins and Needles, competing designers showcase collections to fashion-goers and judged by a panel of experts to win the grand prize package valued at over $15,000 and a spot in St. Louis Fashion Week. 7 p.m. Aug. 2 at The Gallery 400, 400 Washington Avenue. $0-$15. 314-484-9352

The Wedding Show • The largest wedding planning event in St. Louis. It features more than 80,000 square feet of exhibits, a main stage fashion show, transportation displays, live music, prize vault, unique wedding products, free samples and more. 11 a.m. to 4 p.m. Aug. 3 at America’s Center, 701 Convention Plaza. $8. 636-530-7989

Savage Botanicals Fashion Show • The Missouri Botanical Garden will host a botanical fashion show, “Savage Botanicals.” Created by members of the American Institute of Floral Designers, the show features couture fashions made with plant materials. Joyce Mason-Monhiem will present designs inspired by Lee Alexander McQueen. 5:30 p.m. Aug. 8 at the garden’s visitors center, 4344 Shaw Boulevard. $40 ($25 for garden members). 314-577-5100 or mobot.org

For more events or to enter yours, go to events.stltoday.com.

Article source: http://www.stltoday.com/lifestyles/fashion-and-style/debra-bass/upcoming-st-louis-fashion-events/article_0ce30362-d031-5159-9e99-c5bdc86a3e1b.html

Street fashion inspires new Vicunha denim line


Inspired by street fashion and both cool and fresh style, VICUNHA TEXTIL launched a new line based in two main concepts: freedom and attitude! They were translated into high-performance fabrics with maximum versatility, elasticity and urban look.

Inspired by the lifestyle of large cities and the practice of urban sports like parcours, skateboarding and street dance, a video created by VICUNHA shows the indigos and twills with the technological Athletic concept.

“Bungee”, “Bungee Black” and “Spinning” are the three articles on the twills line, Athletic Color. They all have high elasticity ranging from 40% to 65% with really soft touch. “Spinning” is the only of the three that comes in a nice range of colors despite the ready to dye version.

Black, Claret and Concrete tones are a few of the highlights to be featured for Winter 2015. The Athletic Denim line, great success of the last collection VICUNHA, Summer 15, is now enriched by two new fabrics, “Squash” and “Step”.

Article source: http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspx?news_id=165863