The tech-dominated San Francisco Bay Area isn’t exactly known as a hub for high fashion — Facebook’s new James Perse staff hoodies are about as fancy as things get around here — and fashion shows aren’t typically in our purview here at TechCrunch TV. So when we were invited to attend the Geek 2 Chic fashion show, an event hosted by Microsoft benefiting the Network for Teaching Entrepreneurship (NFTE, which is pronounced “nifty”) which mentors at-risk youth and teaches them business basics and encourages technology careers, we had to check it out.
These models weren’t the types you’d see at fashion shows in New York or Milan: Geek 2 Chic took 26 “geeks” from the local tech community and gave them full makeovers to take to the catwalk in front of a live audience. It was a fun opportunity to watch people get a little out of their element and have some fun, and of course it was all for a good cause. Check it all out in the video above.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software.
Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured.
Microsoft is widely used by professionals worldwide and largely dominates the American corporate market.
Additionally, the company has ventured into hardware with consumer products such as the Zune and…